What are affiliate programs?

Clint
2017-03-27 01:33

Put simply, an affiliate program is an agreement between a merchant (who sells goods and/or services) and an affiliate who acts as an agent for the merchant and promotes the goods offered by the merchant.

In return the affiliate is paid a commission, which is normally a % of the cost of the goods/services. Quite often a flat rate will be paid. There are different commission models in operation including two-tier commissions where affiliates are recruited by other affiliates who then earn a % of that affiliates sales.

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